Brian Solis is Principal Analyst at Altimeter, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book "X: The Experience When Business Meets Design,” explores the intersection of where business meets design to create engaging and meaningful customer experiences. His previous books include, "What’s the Future of Business," which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published "The End of Business as Usual," which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to "End of Business," Solis released "Engage," which is regarded as the industry reference guide for businesses to market, sell and service in the social web. He is a regular contributor to leading business and industry publications including Advertising Age, Forbes, Wired, VentureBeat, among others. Brian is also an official LinkedIn Influencer with over 500,000 people on Linkedin, Twitter and Facebook. CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.