Vice President, Communications & Public Affairs
W.W. Grainger, Inc.
Brodie Bertrand was named Vice President of Communications & Public Affairs in June 2021. In this role, he is responsible for all internal and external communications, including media relations, recruitment marketing and employer social media. He sets the company-wide communication strategies and oversees all major change initiatives, engagement and reputational programs. Brodie joined Grainger in 2020 as Senior Director, Enterprise Communication and played a critical role in leading through the Covid-19 pandemic. Prior to joining Grainger, Brodie started his career at Walgreen Co. in corporate communications before moving to Aon where he worked in both business, marketing, sales and HR roles. Over his 20-year career, Brodie has supported more than 50 senior leaders to deliver messages with intent. He’s held leadership roles in professional services, HR benefits and outsourcing, financial services, human capital, pharmacy, health care and retail across both global and domestic organizations. He is an expert in running internal, external, and crisis communications and driving more than a dozen complex M&A, restructuring, culture, and business transformation initiatives. Brodie earned a bachelor’s degree in Communications from University of Illinois and an MBA from Northern Illinois University. He has served on the Chicago board for the International Association of Business Communicators and the Illinois chapter of the Juvenile Diabetes Research Foundation, where he and his family have raised more than $150,000 toward type 1 diabetes research. W.W. Grainger, Inc., with 2021 sales of $13.0 billion, is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. Grainger achieves its purpose, We Keep the World Working®, by serving more than 4.5 million customers worldwide with a wide range of product categories that keep customer operations running and their people safe. The Company also delivers services and solutions, such as technical support and inventory management, to provide tangible value and save customers time and money. Grainger offers more than 2 million maintenance, repair and operating (MRO) products in its High-Touch Solutions assortment and more than 30 million products through its expanding Endless Assortment offering.
Wednesday, October 12
US/Eastern from 11 :50 AM to 12 :25 PM ( 35 mins )
[Main Stage Keynote] Transforming a Workforce, Fulfilling a Purpose with Grainger
With a portfolio of 30+ million products, 4.5 million active customers, and over 24,000 team members, Grainger is renowned for its inclusive and authentic workplace culture rooted in their trademark purpose: We Keep the World Working®. Challenged with connecting 300+ branches across North America, it took the collective power of IT, HR, comms and compliance to transform their internal comms and connect their dispersed, multilingual workforce. Join Brodie Bertrand, Vice President, Communications & Public Affairs at Grainger and Rey Bouknight, Strategy Director at Firstup as they chat about the strategies they employed to drive engagement, including:
- The value of getting leadership on board and why it takes collaboration to bring a vision to life
- The power of mobile to reach workers wherever they are
- Tactics for making your transformation roll-out be a success, from training to launch How data and metrics are essential to adoption and boosting corporate alignment
- The use of language tools to speak directly to your workforce
Don’t miss this opportunity to get real-world examples that will help you drive digital transformation at your company.