Patrik Etelävuori

Digital Transformation Lead



Patrik is working as Digital Transformation Lead at Finnair. He is driving AI initiatives cross functionally as well as responsible for creating Finnair’s global Innovation Ecosystem with various partners.

Patrik is constantly challenging the status-quo with a design thinking and disruptive mindset and a human-centric approach. “We should constantly evolve and get better, the moment you feel you are ready, you’ve lost.”

Prior to Finnair, Patrik’s experience includes working as Head of Workplace Concepts & Innovations at Tieto, where he was leading the Tieto Keilalahti Campus head office project that bridges space, technology and corporate culture. He has also been working closely with agile methods and employee experience.

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